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Asking price, sold price and online estimate — what each one actually means

An asking price is what a seller hopes for, a sold price is what somebody actually paid, and an online estimate is a model's guess built from sold prices. Only one of the three is a fact, and it is the middle one.

Updated 21 September 2026

An asking price is what a seller hopes for, a sold price is what somebody actually paid, and an online estimate is a model's guess built from sold prices. Only one of the three is a fact, and it is the middle one.

Three numbers, three different things

NumberWhere it comes fromHow much weight to give it
Asking priceSet by the seller on the agent's adviceLow — it is an opening position, and agents win instructions by being optimistic
Sold priceHM Land Registry record of the price paidHigh — it is a recorded fact, though it can be a few months old
Online estimateA model applied to sold prices and property attributesMedium — only as good as its inputs, and it has never seen inside the house

An estate agent's appraisal will typically sit at or above the top of any honest range — that is a pitch, not a prediction. It is not dishonest, it is how instructions are won; just do not treat it as evidence.

When we show an estimate on this site we show a range, and we show every sale the range rests on, so you can judge the evidence rather than the number. It is an estimate produced from data, not a RICS valuation, and no survey has been done.

Check it yourself, free

Instant house valuation — with the sales it rests on — no account, no email wall.

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Last reviewed: 2026-09-20. We check these against the linked official sources and re-date the page when they change.